Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)
by Merlin STONE,Alison BOND,Bryan FOSS
ISBN 13: 9780749442927
Format: Illustrated (304 pages) Publisher: Kogan Page Published: 10 Jan 2004
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Up Close and Personal?: Customer Relationship Marketing at Work
by Paul R Gamble,Merlin Stone,Neil Woodcock,Bryan Foss
ISBN 13: 9780749438319
Format: CD-ROM (368 pages) Publisher: Kogan Page Published: 03 Dec 2002 Other Format: Hardcover